ALEJO & CATHE
TWO HEARTS UNITED FOR A SINGLE PURPOSE
"Our dream: that every piece of VURSSE lives with you, every day and every story"
The beginning of a story guided by vocation and a love for detail
1998
From childhood, Alejandro accompanied his mother in the art of shoemaking, where among threads and leather he discovered the magic of creating with his hands. In the artisan heart of Bogotá, he grew up surrounded by master craftsmen who taught him that true value lies in the soul with which each piece is made.
It was at the age of 18 that leatherwork crossed his path and became his language, the purest way to express what he had learned since childhood. Since then, each creation bears that story: the story of a young man who found in his hands a way to honor a vocation born from the heart.
When destiny united two passions
2013
It was then that Alejandro met Catherine, who would eventually become his life partner and partner in dreams. She came from the business world, with an innate passion for sales and a clear eye for recognizing the value behind every creation. Her energy, warmth, and vision complemented Alejandro's artisanal spirit, beginning a connection that transcended the professional, as together they discovered they shared the same essence: a love for handmade goods, respect for detail, and the desire to create something that spoke from the heart.
A brand is born, a legacy grows
2015
For years, Alejandro and Catherine created pieces with dedication and love, letting each one speak for itself. Their hands brought to life bags that reflected craftsmanship, detail, and passion, but they didn't yet have a name of their own.
This year they decided to take it a step further: to bring together their experience, their history, and their vision into a single identity. Thus, what was born from constant work and dedication transformed into a brand with soul, created to transcend time and honor the art of creating with purpose.
It was then, after years of dreaming and hard work, that Vursse was born, a brand with soul, created to accompany women on the go—those who love color, detail, and functionality. A universe where design merges with identity, and each bag tells a story.
When adversity opened new doors
2021
After the difficult years of the pandemic, when sales stopped and uncertainty seemed to gain ground, a new idea was born: to create a place where the brand could reconnect with people.
Thus they inaugurated their first physical location: a space that represents much more than a store, as it is a symbol of resilience, of the love for what they do and of the hope that drove them to continue creating, even in the most challenging times.
In the heart of the Restrepo neighborhood, this place warmly welcomes those who value handmade art, becoming a meeting point between tradition, design and the history that gave life to Vursee .
To transcend into the digital realm, without losing our soul
2024